As promised, Royal Caribbean Group has revealed details of its new Points Choice rewards program, which was announced in late 2025 and spans its three brands, Royal Caribbean, Celebrity Cruises, and luxury line Silversea Cruises.

Under Points Choice, which takes effect on January 30, 2026, members of Royal Caribbean’s Crown & Anchor Society, Celebrity’s Captain’s Club, or Silversea’s Venetian Society will be able to apply their loyalty points to any of the sister brands’ programs.

The new system builds on the parent company’s Status Match program, which rolled out in 2024 and enabled guests to apply their existing loyalty tier level to any of the three brands.

Under the enhanced plan, if a guest enrolled in the Crown & Anchor program is sailing with Celebrity Cruises for the first time, they can choose to apply the points earned for the Celebrity sailing to either brands’ loyalty programs.

The effort is seen as serving two goals — giving guests greater choices in how they use their rewards and encouraging passengers to sail on more than one brand.

Here’s How Points Choice Will Work

The new points system will take effect with cruise departures on and after January 30, 2026. Guests booked on cruises can obtain a Points Choice Request form via the Royal Caribbean app or from the line’s website.

Read Also: What is Royal Caribbean’s Crown and Anchor Society?

After disembarkation day, passengers have 14 days to submit the request, which will enable guests to apply their points to the loyalty program of their choice. Guests must already be enrolled in the loyalty program to which they wish to apply their points.

The criteria for earning points does not change: Points will continue to be based on cabin category and number of nights sailed. Guests who wish to apply their points to the brand they sailed on need to take no action.

But those who choose to move their points to a different brand will adhere to a points table that shows the exchange rates between the brands.

For instance, a guest who books a Sunset, Owner, or Aqua-Theater Suite, or Oceanview Panoramic Suite on Royal Caribbean would earn 2 points in that line’s Crown & Anchor, but earn 8 points in Celebrity’s Captain’s Club and 1 point in Silverseas’ Venetian Society, for example.

Rewards Programs Are Very Popular With Guests

Across the cruise industry, loyalty programs provide popular perks and service upgrades to guests, such as early check-in, priority reservations for restaurants and entertainment, and early booking access to new itineraries. 

Also, loyalty members are often invited to private parties and enjoy free amenities such as laundry services, for example.

All of the major cruise lines use loyalty programs to encourage repeat bookings. Sometimes, changes can cause a backlash from frequent guests.

Carnival Cruise Line, for example, angered some guests when it replaced its Very Important Fun Person (VIFP) loyalty program with Carnival Rewards. The new plan is based on guest spending rather than nights sailed.

The uproar prompted the cruise line president to issue a letter explaining the line’s reasoning for the change.

First Look at Royal Caribbean’s New Points Choice Loyalty Plan